Today I want to talk about my experience selling my handmade greeting cards on Amazon.
For background, I’ve been selling on Amazon for about 6 months and love it. A few weeks ago I added greeting cards to my listings, and they have been selling great there! Before I had been solely just selling art prints on Amazon.
Every time I get a sale on Amazon, I’m shocked that someone found one of my items among the millions of Amazon listings.
I sell my art on Amazon Handmade. A program that allows artists and handcrafters to sell their items on the platform without a monthly fee. A while back I wrote a blog post all about the Amazon Handmade program, if you want to read more on that, you can check out that post here.
Selling Greeting Cards on Amazon Vs. Etsy
The majority of my card sales come from Etsy. Lately, Amazon has been doing better than Etsy as Etsy has been very quiet for me. And mind you I just started listing my greeting cards on Amazon, and I don’t even have all of them up there yet!
I had been putting off listing my greeting cards on Amazon because I didn’t want to get confused with inventory, but with Etsy being so slow I knew I had to try it. After I started listing them I already had sales a few days later.
It’s pretty simple to list on Amazon, and it doesn’t take longer than listing on Etsy. One thing I love about selling on Amazon Handmade is they will NOT charge you to list, and Etsy charges .20 per new listing.
Check out my Amazon listings here!
Single Cards & Sets
I sell single cards and sets on Etsy, but on Amazon, I am just selling single cards. I wanted to see how the single cards would do as sometimes variants can be a little confusing on there. The single-card sales have been doing great! I think eventually when I’m ready to sell greeting card sets on Amazon, I’ll probably make a separate listing for that.
Overall, I have had a great experience selling on Amazon Handmade so far. I am planning on writing a 6 month selling my art on Amazon recap soon, so check back later on to read my full experience selling art and greeting cards on Amazon.
Thanks for reading!
-Amanda
Love this, exactly what I was wanting to read. I just have one question, do you print your own cards, have someone else print them, or, like books, Will Amazon print them?
I used to have them printed with a printing company and buy my inventory that way, but now I do all of my printing. On Amazon, I fulfill all of my orders personally, they don’t stock my items. I recently wrote a brief post about my printing experience and supplies: https://greenartistblog.com/im-now-printing-my-own-art-prints-at-home-my-experience-so-far/
Are you sending them First Class and can you track them? I would lose money if I added tracking.
Yes, I send my cards in a First Class Package with tracking (now called USPS Ground Advantage apparently). I work the shipping price into the price of the card for greeting cards I sell on Amazon. On my website and Etsy I charge a shipping fee to cover it.
Thank you for sharing your experience. I also make handmade cards. They are high end one of a kind keepsakes and I only tried ETSY with little success however when I get one customer, I have earned their business for life, so can’t complain. I just signed up with Amazon after reading your post so I am excited to give it a try.
If you can offer any feedback, I would be grateful. My Etsy shop is
Sassynclassycards.etsy.com
Hi Joanne, thanks for commenting! I just checked out your Etsy, love your cards! My biggest advice is always to do extensive keyword research so you can use several different relevant keywords on your listing title and description so more customers can find you, as that’s really key. Good luck!
I also make and sell greeting cards and am interested in pursuing sales on Amazon. Before today I had no idea that could even be done!
Thank you for the information you presented here and I would appreciate any other info or suggestions as I look into this Avenue of sales. Currently I sell on Facebook, Instagram (d.dicksonartwork) and a few local shops and galleries.
Debra Dickson
Vancouver Island, Canada