Nowadays, thanks to the internet, artists can sell their artwork online and have a huge audience of buyers from all over the globe.
I have been selling my art online since 2016 and have tried so many different platforms.
In this post, I am going to go over where I sell my artwork online, and my experience with all the different websites I have used to sell my art. Since I have quite a few years under my belt, plus other professional experience in eCommerce and marketing, I have some tips and suggestions on what I think is best.
If you are looking to sell your art online, I hope this post can be informative to you so you can start your art business journey!
Where I Sell My Art Online
Etsy is the first platform I started with when selling my art. It’s great for many reasons but also has some cons.
I’d say if you’re a beginner looking to sell art online, Etsy is one of the best websites to sell art on. Why? Because of its large platform with millions of monthly buyers. The audience is incredible on Etsy, and it’s a great way to get your work out there.
The only con is that it can be very competitive, and the fees can be a bit ridiculous. It costs 20 cents to list and then listings renew every 3 months for another 20 cents (get 40 free listings here!). When you sell, they take out additional fees for that sale. This can be annoying, but you just have to make sure you are selling your work enough to make up for fees. I always factor in fees when pricing my work to make sure I’m not losing out.
Then again, I guess the exposure on Etsy is priceless, and it’s a great place to list original artwork, prints, cards, and more.
Overall, I recommend Etsy for beginners or any seasoned artists who want to start selling their work. You just can’t beat the exposure they give you!
If you haven’t opened an Etsy shop yet, you can get 40 free listings by signing up with my link here!
If you want to have your own website and be in control of the design, layout, and basically everything, Shopify is great. But, you have to work to get customers to your website.
Shopify is hands down the best platform to sell your work online when creating your own website. Don’t waste your time trying to create a website on Wix, Squarespace, GoDaddy, etc, they are garbage for eCommerce, sorry!
I have professional website marketing experience for a multi-million dollar company, and it ran on Shopify. All these huge company websites you buy from are on Shopify. It’s just the leading platform.
I’d only recommend creating a Shopify store if you are good at SEO and social media marketing. Unlike Etsy, people just aren’t going to find your store without proper marketing. It is A LOT of work and it is not easy. But having a professional website is so worth it. It costs a bit to have a store, and you can pay monthly or yearly, but there are way fewer fees when you get a sale.
If you already have a large social media following, chances are you’ll get some good traffic to your website.
I’ve personally been on Shopify since 2020 and have had my green artist designs website since 2016. 🙂
Professional looking website
You are in charge of it all
Great for branding
Endless website design layout choices
You can choose a custom domain
Marketing is a lot of work
It will be harder for customers to find you
Some website design knowledge is needed
I started selling my art prints and greeting cards on Amazon Handmade in late 2022. At first, I didn’t think I would get much traffic because Amazon is huge, but it’s actually been surprisingly good.
It takes a bit to understand the selling platform, but Amazon has a huge library of videos with information on how to get started.
Last year I wrote a post on my Amazon Handmade selling journey, make sure to check out my selling art on Amazon blog post here for more information.
I’d recommend selling your art on Amazon Handmade if you have some experience selling online under your belt. It’s a great platform and it’s definitely one of my favorites to sell on!
Amazon Handmade Pros
No listings fees
No monthly selling fees
A vast audience of people shopping on Amazon every day
Easy to list
Seller support and educational videos to get you started
Amazon Handmade Cons
None really! You just have to make sure your listings are keyword optimized so people can find your listings.
You can sell art on Poshmark! You may be scratching your head right now thinking “But isn’t that a clothing reselling app?” Well yes, it was originally, but now Poshmark has expanded into many other different markets and now has a large community of artists and handcrafters on there.
It’s one of those platforms that is great because it’s free to list, and it’s a whole other market of people to get your artwork in front of. I sell a little bit of everything on there, from wood burning art, prints, cards, and other miscellaneous work.
So if you’re looking at how to sell art online for free, check out Poshmark. You don’t have much to lose with it!
Want to read more? Take a look at my how to make money as an artist on Poshmark blog post here.
When trying to streamline my income, I started listing on Redbubble. All you have to do is upload your work to be printed on products and they do everything else. It’s great for traveling artists and people who don’t want to have to physically ship out orders.
Redubble is excellent for beginners, seasoned artists, or whoever wants to sell their art or designs online.
Even if you sell physical prints and products of your art on Etsy, your own personal website, etc, passive income websites are great too!
Other places to sell artwork online
Below are some other great places to sell your artwork on.
- Facebook Marketplace
- Other social media apps like Instagram, Tumblr, Etc
Along with selling online, I do sometimes do in-person markets. This is another great way to sell art, but it’s also a lot of work to be present all day at fairs to sell. I like to hand out cards at these events with my website name on them to get traffic to my site. There are endless possibilities when selling artwork, you just have to work at it!
Overall, I will say the winner for selling art online for beginners is Etsy. If you are serious about getting your art out in the world, it’s a good platform to invest in and see what products will be popular.
Another good option for beginners is a passive income site, such as Redbubble and Society6.
If you are serious about marketing yourself as an artist, Shopify is a great way to go. But money, time, and commitment are required to make it work. It doesn’t just happen overnight, you have to spend a lot of hours on it!
It all depends on where you are in your art career and what your future plans are! We are all on different paths, and that is the beauty of being an artist.
I will admit it’s VERY overwhelming when you start selling art online. You want to start on the best platform and go from there. Somedays I get overwhelmed because I wish I only sold on one site, but honestly, I just cannot afford to do that. Plus, it’s good to be on so many platforms and websites, because guess what? What if one day Etsy crashed and closed (highly unlikely but anything is possible), and you now didn’t have a place to sell your art because you were only on Etsy?
It’s really good to put your eggs in so many baskets and try out different sites to see what works for you. You will get a larger audience that way and get more sales.
Once your work is listed on whatever site or platform, it’s really just minor updates and listing new products from there. The hardest part is just getting your work up and getting started.
But once you list on one website, it’s easy to just copy and paste all your descriptions and images onto the next (I do this constantly lol).
Thanks for reading this post on selling art online and my experience and thoughts with selling my artwork online. Comment below if you have any questions!